How to lose a candidate in 10 days

With Valentine’s Day just around the corner, our thoughts are circling around the hopes of our “interests” liking us as much as we like them!

In Recruiting’s case, we want to make sure our candidates love us as much as we love them.  But, let’s be realistic.  Sometimes, we (recruiting) don’t always do the right things to win them over.  Rather, the question should be… what are we NOT doing?  Hint: The answer isn’t “sending them flowers on their birthday”

Below are 10 ways to lose a candidate:

  1. Job description doesn’t match the actual job duties.  I cannot begin to tell you how many times a Hiring Manager (HM) has given me a job description to post, only for me to find out later down the interview process that s/he is looking for something completely different.  If this is irritating for the recruiter, imagine how the candidate feels.  Make sure what you are asking for is what you actually want.
  2. Failing to update them on their candidacy.  This one is self explanatory, I feel.  If you’re interviewing, wouldn’t YOU want to know where you stand?  Even if it’s a “thanks, but no thanks”
  3. Being non-responsive.  I know a lot of recruiters who let candidates’ emails, phone calls, and text messages just simmer in their inboxes.  I don’t know about you, but doesn’t this scream “I [the recruiter] don’t care enough about your candidacy to respond to you”
  4. Not answering questions directly.  Why don’t you know the answers to their questions?  If you don’t know the answer, did you go find out and then relay the answer back to them?  Not knowing answers is a big red flag.
  5. Related to #3, dancing around questions.  Don’t dance around questions.  Answer them directly.  Show them you are a no-BS type of recruiter/company.
  6. Saying one thing, but meaning another.  “You’re one of our finalists!”… yet they never hear from you again.  Say what you mean, and mean what you say.
  7. Having a tedious interview process.  Long, drawn-out interview processes are a candidate killer.  There is a limit on what seems appropriate.  Depending on the level of the hire, I’d say anywhere between 4-5 interviews should be plenty to know whether you will hire this candidate or not.  Do not — I repeat, do not — make them go through 8-10-15 rounds of interviews.  It makes it look like you can’t make up your mind, or that the company is unorganized.
  8. Too much shuffling, too little communication.  “Wait, I have a new recruiter?  Who’s this new person the recruiter copied on this email? Why is she emailing me now? Who’s my main point of contact???”  Keep your candidate informed along the way… all steps of the process.
  9. Being arrogant.  This is simple.  Don’t be arrogant.  Candidates know you are the recruiter and that they have to, first, win YOU over before you pass them forward.  That doesn’t give you (the recruiter) the right to completely disrespect your candidate(s).  You were a job searcher at one point in your life, too… and you will likely be one again.
  10. Undervaluing the candidate.  This one is a personal pet peeve.  The candidate comes and says “Today, I make 150k base salary, with a 10% bonus”.  Once the company gets to offer stage, they offer the candidate 120k base, 5% bonus.  That’s a punch in the gut to the candidate.  The sell of “If they want to work here, they will take the offer” doesn’t always fly.

Let’s keep our phenomenal candidates and treat them with the respect they deserve!

Head down, chin up!

This is why I love what I do.

Let’s start off with this.  For those who haven’t read my blog on the importance of candidate experience, click here to read why I think this is so important.

I’ll give you a minute to read.

Today, I received an email from a candidate I’ve been working with for months.  I’ve said it before, and I’ll say it again.  Candidate experience is my #1 priority.  I would rather hire less people and give them 100% of my efforts, than to hire a ton and to give them 50%.

Emails like the one below make me happy.  They let me know I have done right by (one of) my client.

 

To all the candidates out there, don’t hesitate to show your recruiter some love.  They really do appreciate the kind words, and it makes our day!

The Importance of Candidate Experience

Lately, there has been a lot of focus on the importance of candidate experience.  The value that candidate experience brings to a company is extremely powerful.  A poor candidate experience can ruin an otherwise great company and employment opportunity.  On the other hand, a great candidate experience has the power to give a company that competitive advantage in the hiring market place.
I have come to realize that there are just not enough “positive” candidate experiences out there.  In my own past job searches, I can’t even begin to count the lack of communication, lack of answers, and lack of genuine “care” for my candidacy.  Any offers I received, my preference almost always went to the company that provided me with the best overall interview experience – the one where the recruiter was responsive and kept me informed, where the managers were very informative and interactive, and where I felt I was being treated like a human being rather than a “just another resume”.
When I began my own interview process at SuccessFactors, I was overjoyed to find that my recruiter cared and made my interview experience fantastic.  I could not have asked for more.  As a company, SuccessFactors has always preached that we should “drink our own champagne”.  And, so here I am, as a SuccessFactors Recruiter, sharing how I hope to provide you with a great candidate experience.
SuccessFactors strives to keep as connected as possible with candidates through TwitterFacebookLinkedIn andGoogle+!
To me, the definition of candidate experience is how a company (and its recruiters) approach the recruiting process – how they interact with the candidate, how the candidate feels throughout the process, and ultimately how that all affects the candidate’s decision making process.  I firmly believe that recruiters have the power to influence an applicant’s attitude towards the company.  They are, after all, the first “face” of the company an applicant comes in contact with.
1)     Be warm and knowledgeable.  Answering all candidate questions with warmth and enthusiasm seems to matter heavily in the eyes of the applicant.
2)     You can never over-communicate.  “No news is good news” does not apply in recruiting.  As a recruiter, I try to let my candidates know of their application status weekly and will send them an email even if just to say “I don’t have an update for you yet”.  This goes a long way.  Be honest and keep the candidate as informed as possible – even if they are no longer being considered for the position.
3)     Offer feedback.  The interviewing candidate thought he was a good fit for the role, which is why he got to interview with the manager.  Offer to provide any feedback on why they did not get the job, where their weaknesses were, and/or how they can do better next time.  This falls under the “communication” category (see #2).
4)     Be reachable.  Whether it is by phone, email, or text messages, I try to make myself available to my candidates at all times.  I will answer promptly when they have questions about the interview process, interview preparation, or candidacy updates.  How many times have you felt your recruiter fell off the face of the earth?  Not with me.  I’m at your disposal for any question, big or small. On Twitter or LinkedIn.
In the end, when a candidate has a positive experience, whether they were offered the position or not, they are more likely to recommend the company to a colleague or another candidate, or return again in the future for a new opportunity.
That said, we promise to try to provide you with a great candidate experience.  And, if we’re not, please let us know so we can fix it!  We appreciate your interest and look forward to working with you.


** This blog appeared here on the SuccessFactors Blog